Why You Should have a LinkedIn Company Page?
If you’ve never heard of Linkedin in your entire life, you’re most likely living in a cave, but don’t worry, that’s what I’m here for! This is the latest cool and trendy professional social media star. Founded in December 2002 and launched in May 2003, Linkedin has grown slowly but surely to reach more than 225 million users today.
In 2011, Linkedin entered the stock market at $45 a share. The stock climbed 171% on the same day and closed at $94.25 a share. After impressive earnings, surpassing Twitter by millions of dollars, the stock is selling for $247.55 each! This is to say that Linkedin has strong backs! Fairly profitable as a business.
But why is it so profitable? Simply because Linkedin is Facebook in a full tie. If you are tired of seeing photos of 9gag, CononnerieQc, or Occupation Double on your news feed, Linkedin is the solution!
Why create a LinkedIn Company Page?
The primary purpose of a LinkedIn Company Page is to let LinkedIn members learn more about your company, brand, products, and services.
Although the company page on LinkedIn belongs to the communication tools, the purpose of its use remains commercial. In communication, the actions carried out are always for visibility, creation of traffic on the website, brand image, etc. But communicators often need to remember the commercial function of company pages when paid advertising is not practiced.
More than just a showcase page, you should see this page as a landing page whose call to action is to continue discovering your offer on your website. And to do that, you need to do more than post internal news here and there.
Because yes, it’s essential to share the state of mind of your teams to show that life is “good” in your company and the few projects in progress. But how do you intend to display your know-how in this way and close a sale? You must publish concrete, value-added content that will demonstrate your expertise.
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How to sell on your business page?
LinkedIn is a great platform to push your sales. It will allow you to publish content, train and maintain your network, create a link with your customers and bring them to your website to continue the relationship. But you still have to understand how to handle it.
Using LinkedIn for your sales is, above all, a good dose of reflection and inbound marketing. By sharing quality content by dealing with the issues that concern your targets, Internet users will naturally come to you. You can continue to feed them so they can go from visitors to prospects to customers.
This is the whole point of adopting a Social Selling and Inbound Marketing approach in your actions and using LinkedIn as a relay for this strategy.
The prerequisites before optimizing your LinkedIn company page
Before telling you more about how to optimize your Linkedin business page, you must first move on to creating your page.
How to create a LinkedIn company page?
Step 1: Go to your LinkedIn account homepage.
At the top right of your page, you have a produced section. Click on it. As soon as the drop-down menu appears, click on the “create a business page +” tab.
Step 2: Choose a page type.
You are then faced with three choices: Business, Showcase Page, and Educational Institution. Since we are here to create a LinkedIn company page, you can click on “company.”
Step 3: Fill in your LinkedIn page information
1 — The identity of the page
In this section, you will enter your company’s name and website.
2 — Company information
Fill in all the information regarding the sector of activity, size, and type of business.
3 — Information on the profile of your LinkedIn company page
For this section, you have two pieces of information to fill in:
- The logo: it must meet the format requirements and correspond to your charter.
- The slogan: a phrase that best represents your activity.
These two elements appear first on your page, so you shouldn’t skimp on the quality of the logo and overlook your tagline.
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How to use your LinkedIn company page?
Once the LinkedIn page creation has been validated, you will access the page as an administrator. Three main blocks stand out on your page with their features:
✅ The management features of your LinkedIn company page
1 — Content suggestions
This feature allows content to be discovered and shared with which the member community engages. The estimated audience must be more than 300 members because all content suggestions in each filter are based on your page visitors. You can now use the “all LinkedIn members” filter, where all news content with a reasonable engagement rate is found.
2 — The statistics of your LinkedIn company page
This feature allows you to track all of your Page activity through three types of activity categories:
- Visitor statistics: to know the number of visitors who have come to your company page, by which medium, and demographic data.
- News statistics: the commitment to the various publications made over a defined period.
- Subscriber statistics: to know the total number of your subscribers and the number of new subscribers obtained over a period.
3 — The activity of the LinkedIn company page
All notifications from your company page are in this section. You can track all follower or third-party interactions by category (reactions, shares, comments, and mentions).
4 — Administration tools
In this section, several features:
- Invite your connections to follow your page.
- Sponsor news: pay to push your publications.
- Post free job offers in the dedicated LinkedIn category.
- Create an event: to help you organize online and offline events (theme, itinerary, invitation).
- Create a Showcase Page: Showcase pages are an extension of your business page. Showcase pages are intended to develop a long-term relationship with a specific audience.
- Manage administrators: assign management of the page to a collaborator.
- Employee Verification: If enabled, employees cannot view the contents of the “My Company” tab without completing the verification process.
- Disable the page.
- LinkedIn support in case of problems.
- Comment to allow members to leave a written record of their opinions concerning the company and its products or/and services.
- See page conditions.
✅LinkedIn company page header
The second block present concerns the identity of your company. By clicking on the small pen to modify the information at the level of the logo, functionalities appear. These features populate the different categories you see appearing as a member. They allow you to optimize your profile.
✅Features related to the LinkedIn company page feed
1 — The “statistics” column
This column summarizes activity on your Company Page (your News Feed) over the past 30 days. It informs you of the number of appearances in searches (during the last 7 days), the number of unique visitors, new subscribers, impressions (views) on the latest posts, and clicks on the button (below your logo).
2 — The targeting functionality
Thanks to the different filters available, you can target your audience when you create a post. People can be targeted based on data from your LinkedIn Company Page subscriber profiles.
3 — Hashtags on the LinkedIn page
By entering the # followed by your company’s name, you will be able to follow what is being said about you. This feature allows you to get all the information and follow your subscribers’ engagement.
