What are the benefits of SEO Basics on Website?

4 min readJan 28, 2023

The benefits of SEO basics on websites is simple: to Top Google. Not really. I come to SEO not because of Top, but because of the influence that Top Google brings to me which is revenue and Brand.

“80% of users click on Organic results instead of Google Ads. And out of that 80%, an average of 65% clicks on the top 5 results.”

Those figures don’t lie. Therefore, in the process of doing SEO, ranking the website on the search engine bar is the most important thing. This is similar to how you display a product and must make it in the most prominent and easy-to-see position.

Your website will be displayed in a higher position when you perform SEO effectively. This means increasing the rate of website appearance in front of potential customers. From there, attracting more views and creating customer conversion rates, brands are promoted more widely and increase sales.

What are the benefits of SEO Basics?

SEO basics has many benefits including:

1. SEO is a channel to attract customers sustainably & continuously grow

Optimizing SEO allows your website to reach the TOP of Google searches, attracting thousands of website traffic. And you can maintain this result for a very long time because the website is optimized for SEO and well recognized by Google, and you need to maintain them.

2. SEO helps increase ROI

ROI (Return On Investment) is the ratio of profit earned to investment costs. The higher the ROI, the more efficient the business operation is.

With SEO, you can:

Get profit from the amount of traffic coming in.

Improve the conversion rate of each keyword brought, improve revenue

Analyze and evaluate the current state of business websites, and solve specific problems that directly affect income.

increase rate of whip

Increase ROI with SEO.

You can read more in this article to understand ROI and why a business should care about ROI.

Moreover, thanks to effective SEO, your business can optimize marketing costs for Ads by implementing SEO-PPC coordination strategies.

3. Long-term investment

Unlike advertising — when you stop investing, advertising also turns off. SEO brings long-term results after an effective optimization period. Your website is still at the top, attracting free traffic and bringing in customers even without much implementation.

4. Flexibility, navigating customers according to their wishes

A website is also a form of Owned Media — a media channel owned by the “owner.”

Because the website is owned media, it will have benefits only owned media can have. For example, when there is a new campaign, my website can easily navigate users on the page the way I want, such as through Internal Links, website banners, etc. Without any additional cost.

Owned media leads to Earned Media — channels built on brand strength.

Because of an engaging website and engaging content, websites and social media users will take notice. Earned media is 88% more trustworthy to customers than owned media alone.

5. Improve the UX/UI of the users on the website

Because Google will rely on customer behavior to evaluate the quality of the website, consider whether to put your website on TOP. Therefore, optimizing SEO will be a double job — helping the website to be appreciated by Google and helping to score points in customers’ eyes because of good UX / UI optimization.

Customer experience is also something SEOer needs to optimize

6. SEO helps to understand potential customer behavior

SEO strategies at GTV SEO are all built closely with the customer journey, so each implementation step is associated with the behavior of potential customers, clarifying the target audience and focusing on increasing the effective conversion rate.

7. Pursue Customers With Remarketing

As I said above, SEO can help you optimize your Ads costs with combined SEO — PPC strategies. This also depends on understanding customer behavior.

Many businesses often need clarification about whether to choose SEO or PPC. Still, with the experience of industry experts, you should plan a remarketing strategy to target audiences obtained through SEO, such as customers who have visited essential pages.

8. Building, strengthening, and developing a sustainable brand

Most users using the Google search engine, or other search engines, will never stop searching for a keyword or clicking on a website on the search results and then be done.

Instead, they tend to search for related keywords many, many, and many times until they get the complete information.

What does this mean in SEO?

Your website will be more likely to appear continuously in the eyes of searchers at the top position on Google. And the opportunity will be even higher when users see your business as one of the experts in the business field about the products and services they are aiming for.

Assuming you consistently appear in the top 5 search engine positions of the keywords they are searching for, are you one of the top 5 market leaders in your industry?

Have you also (and still are) said, “The higher the rank of a website in the search engine results, the more reputable the website is”?

And this is also the truth.

SEO ranking on the search engine of a keyword as a vote of confidence: “Google for the website is at the top, which means that the website is a leading company in this field.”

The higher you rank in search results, the more trust you will gain in customers’ eyes.