Top 7 free effective Instagram analytics apps

3 min readFeb 5, 2023

In the process of implementing marketing plans, businesses must regularly measure effectiveness. Take a look at 7 popular Instagram activity analytics tools for measuring media campaign results.

Top 7 best free Instagram analytics app

This is the list of 7 free practical Instagram performance analytics tools that you can’t ignore:

1 Instagram Insights

Instagram Insights is the first tool you should use when analyzing your Instagram activity. When you own a business Instagram account, you can access this tool.

Using Instagram Insights, you’ll know the basics of your business’s account. Those metrics include accounts reached, content engagement, total followers, and more.

The advantage of this tool is that it is easy to use and accessible and helps you get an overview of your Instagram account quickly. However, the data provided by Instagram Insights is only at a basic level, not going into deep analysis, so it still needs to satisfy the advanced requirements of users.

Instagram Insights lets users know the basic parameters of the account.

2 Union Metrics

Union Metrics provides all the metrics marketers need to build an effective social media strategy. The possibilities that this excellent tool can provide to its users include the following:

Profile Analytics: Measure and analyze your account’s social media activities to expand your reach.
Keyword research: Analyze real-time brand and industry discussions to identify key content and influencers.
Campaign reporting: Track ongoing campaigns on social media to improve performance and provide general reports to interested audiences.
Competitive analysis: Analyze competitor activity on social networks and position the business in the industry.
Research: Discover target customers and related content to plan new campaigns.

3 Crowdfire

Crowdfire can analyze your Instagram data in a user-friendly manner. They allow account managers to perform tasks such as:

Manage and publish content effectively.
Recommending articles and images from other Websites helps Marketers expand their visibility when considering the content to include in the campaign.
Manage followers and track competitor activity.
Analyze customer search capabilities.

4 Socialbakers

Socialbakers is a tool that allows users to analyze data on Instagram accounts. Nearly all account activity is specifically analyzed when using Socialbakers. The superior capabilities that this tool provides to users:

Analyze and report data: By accessing the dashboard to review the account’s data.
Campaign Measurement: Campaigns are carefully measured and give results on trend analysis.
Engagement analysis: Based on analytics of followers to better understand the characteristics of target customers.

5 Socialinsider

To better understand your competitors, use Socialinsider in Instagram activity analysis. Based on this tool’s analysis, you can develop effective communication strategies. The outstanding features of Socialinsider include:

Analyze competitor activity and make comparisons with business accounts.
Know the uptime of any Instagram account.
Provide clear reports on content, engagement, and hashtags.

6 Iconosquare

Iconosquare is one of the favorite tools of marketers. It allows you to improve your relationship with your customers by providing valuable insights. Some of the outstanding features of Iconosquare can be mentioned as follows:

Monitor the performance of posted content.
Analyze engagement rates on Instagram accounts.
Manage and plan content for posts.
Evaluate Hashtags and track competitors.

7 Keyhole

Keyhole is an Instagram activity analysis tool or, more specifically, keyword and hashtag analysis. The content that this tool can bring to Marketers:

Use Real-time Insights to improve campaign effectiveness in a short time.
Look at the total number of posts, engagement rate, reach, and impressions your Hashtag has generated.
Compare your campaign’s performance with that of your competitors.

Conclusion about best free Instagram analytics app

Each Instagram analytics app has its strengths. Collectively, they all help businesses determine the current health of their accounts and make forecasts for the future.

Thus, using analytics tools on Instagram helps brands optimize advertising campaigns. Marketers consider the needs of businesses to choose the most suitable and effective tool.