How to optimize your LinkedIn Company Page?

To optimize your LinkedIn company page, you will make all the changes by clicking on the small pen in the header of your page.

First, you should learn what LinkedIn is and why I should have a LinkedIn Account in this blog post.

1 — Optimize the LinkedIn company page header

It catches the eye. It’s the first thing that catches the eye of people who visit your page. It must enable you to be identified and your identity to be memorized quickly.‍

2 — Choose a profile and cover image

You will also need a profile and cover image to identify your business easily. Choose pictures that suit you and reflect your company and your graphic charter.‍

3 — The description of your LinkedIn page

Next, you must describe your business page by filling in the information sections. By providing as much information as possible (date of creation, about, website, email, telephone, address, etc.) about your company, Internet users will have their questions answered and can easily contact you.

‍Learn Running ads on LinkedIn 2022: How To Run LinkedIn Ad Campaign

Optimize your distribution potential

Here are a few tips on how to optimize your distribution potential:

1 — Invite people to follow the page

Use the “invite relations” function from the administration tool. Invitations are made based on the relationships you have on your personal account.‍

To make your company page known, be sure to add your various collaborators as “administrators” so that they invite their LinkedIn connections. This technique increases the number of subscribers.‍

2 — Communicate about the existence of your LinkedIn company page

#1 Ask your collaborators to update their professional experience on their LinkedIn profile to add to the LinkedIn company page.‍

#2 Integrate the LinkedIn logo in your email signatures, website, and newsletters. The presence of the logo in signatures will show the people contacted that you are on social networks. Most people are curious, and introducing the logo will encourage them to visit your LinkedIn company page.‍

3 — Think about your personal profile and those of your employees

For a complete optimization of your presence on LinkedIn, you must also develop your personal profile and that of your employees/collaborators. This will allow you to boost your brand image and reach your target more widely. Remember that your employees are your best ambassadors.

‍Learn LinkedIn Business Page Best Practices: 5 Ways to Improve your LinkedIn Profile

That’s it. Once your page has been created and optimized, all you have to do is start publishing content. Publishing on LinkedIn requires implementing a marketing and communication strategy worked out upstream. This is why it is important to design your communication plan for any of your social networks.