CPA marketing for beginners: Your ultimate guide
Whether you have a website, audience or nothing, you should learn CPA marketing for beginners. With CPA marketing, it’s time to get multiple benefits from the website, social accounts and efforts. You can try CPA marketing, one of the best ways to make money online.
So, what is CPA marketing? CCPA marketing stands for Cost per Action model, a marketing model similar to affiliate marketing. In this model, you will get a commission from an action taken by website visitors.
This article will explain in full what CPA marketing is, how it works, and tips for success in running a CPA business.
So, consider the following explanation for those who want to try CPA doing business.
What is CPA Marketing?
CPA marketing stands for Cost per Action model or CPA Marketing. It is an online marketing strategy that allows you to earn commissions from user actions (leads).
So, CPA marketing is related to the number of actions completed.
CPA marketing allows you to earn more commissions using the Pay per Leads (PPL) system. The actions also vary, such as filling out a form, downloading, installing, including an email, or making a purchase on a landing page.
Commissions from each platform can vary and depend on the action taken. Usually, the commission ranges from 1–10% of the price of a product.
In the world of CPA marketing, there are several terms that you must know. Here are some of these terms:
- Publisher: People who promote brands, products, or businesses on their websites
- Advertiser: A company or business owner who requests a CPA partnership to promote their product or business.
- CPA Network: A platform that accommodates or brings together Publishers and Advertisers
- Affiliate Manager (AM): The person in charge of guiding the Publisher in running the CPA business.
- Commission: profit from placing an ad on the website that the Publisher receives
- Action: Actions performed by users on Advertiser landing pages, such as filling out forms, downloading, installing, entering emails, or making purchases.
The way CPA and affiliate marketing work is similar, namely commission based. CPA marketing commissions are usually smaller than affiliate marketing.
However, the chances of getting CPA leads can be more because it’s easier to ask people to take action than to buy a product. Especially if your website already has good traffic.
If the commission for being an affiliate can reach 70% of the product price, the commission from a CPA is 1–10%. For example, you joined the affiliate program and managed to sell a product for Rp. 100,000. 70% commission or Rp. 70,000 is yours immediately.
If your visitors take the requested action, including an email address, you will get 1–10% of the product price. If a product is sold for IDR 100,000, the minimum commission you will receive is 1% of the product price or IDR 1000 per action.
Imagine if you have a website with an average daily visitor of 1000. The estimated minimum of visitors who click on ads is 10% of the number of visitors. This means the minimum commission you receive in one day is IDR 1000 x 100 (10% of visitors) = IDR 100,000.
Imagine the profit opportunities that you will receive from this CPA marketing business. Very tempting, right?
You’ve learned what CPA is, right? Then, how does CPA marketing work?
How Does CPA Marketing Work?
Now, how does CPA marketing for beginners work? The CPA Marketing business is almost the same as an affiliate marketing program. That’s because CPA is a derivative of affiliate marketing.
However, here’s a complete explanation of how CPA marketing for beginners works.
First, you register as a Publisher on a CPA Network. Later you will get a link or banner belonging to the Advertiser to install on your website. Visitors who click the link will be directed to the Advertiser’s website page. If the visitor performs the requested action, for example, filling out a registration form, you will get a commission.
You (The publisher) put a link on the website → Visitors click on the link → Visitors are directed to the Advertiser page → Visitors fill out the registration form → You get a commission.
So, now look at the following story illustration to find out more clearly how CPA works.
Agus is a popular blogger who has quite a lot of followers. Because Agus is currently undergoing a healthy living program, Agus often posts healthy lifestyle tips and reviews healthy food and drinks on his website.
Agus wants to make money from his website by registering as a Publisher on the CPA Network.
Then, there is a fitness company. Let’s call it EasyHealth. EasyHealth is releasing an application to help with a healthy lifestyle.
EasyHealth wants to spread the application using a CPA marketing strategy. Then, EasyHealth registers on CPA Network as an Advertiser to get the right partner.
CPA Network then brought together Agus, who could promote the application on his website, and EasyHealth, who wanted to promote or distribute the application on the right website.
Agus will get a commission from the EasyHealth application downloaded by his website visitors. Meanwhile, EasyHealth benefits from Agus’s website traffic.
A very win-win solution. This CPA business is also relatively easy. The important thing that you need is a website.
Why is CPA Business Worth Trying?
CPA CPA marketing for beginners is profitable if you promote products to the right audience.
Here are some reasons why CPA business is highly recommended.
1- CPA marketing for beginners requires Minimum Capital
One of the reasons why you must try this business is minimal capital. You don’t even need to spend money to join as a Publisher on the CPA Network. The only thing you need is a website.
2- CPA marketing for beginners provides Big Profit Opportunity
With one post on the website, you can get multiple profits. The commissions given also vary according to the type of action performed. You must increase your website traffic to increase the chances of greater profit.
Imagine if your website has 1000 visitors every day. If each of your actions earns a commission of Rp. 1000, you can earn Rp. 100,000 per day or Rp. 3,000,000 a month for the 10% of visitors who take certain actions.
CPA is something that has very lucrative opportunities.
3- CPA marketing for beginners offers Flexible Working Hours
For those of you who are serious about this business as your main source of income, you have very flexible working hours. You can even work as many hours as you like. If you are a blogger, you must keep updating and increasing your website traffic.
With the advantages above, you only need to be smart in creating interesting content. It will be even better if you already have a specific audience base.
For example, you have a blog that reviews beauty products, and most of your blog visitors are users of beauty products. Your chances of promoting links and clicks will be much greater. As a result, you can also get very large profits.
4- CPA marketing is Easy to Run
CPA Marketing is an easy business to run. You only need an active website and register with the CPA Network.
Next, you will be guided by an Affiliate Manager (AM) and start promoting products on your website. After that, you need to increase your website traffic to earn more commissions.
The 5 Best CPA Networks You Can Choose for CPA marketing
As previously explained, CPA Network is a platform that brings you together with product owners. If you are starting a CPA business, try signing up with a CPA Network that accepts beginners. After you have experience, then register on the larger CPA Network.
After you are accepted as a Publisher on the CPA Network, you will be mentored by an Affiliate Manager (AM). Make sure you communicate regularly with AM because they can help you make your CPA business a success.
You should also choose a CPA Network with a good reputation. You can see CPA Network reviews before you sign up. In the following, we present the top 5 CPA Networks that you might consider choosing a CPA Network.
- Peerfly
Peerfly is one of the CPA Networks with the fastest-growing members in the world. Peerfly already has more than 30,000 publishers spread across 165 countries worldwide.
You will get a special affiliate manager to help you. You will also get training tools for free for you to learn. So, CPA Network is suitable for beginners.
Apart from that, Peerfly also provides many product categories from well-known brands such as Uber, Agoda, Booking.com, and many more. With that, your chances of making a profit are getting bigger.
2. Maxbounty
This CPA Network has been established since 2004, and currently, Maxbounty is known as the most popular CPA Network.
Maxbounty has thousands of publishers with a sizable income. Apart from that, another advantage you get by joining Maxbounty is that you will receive commissions weekly.
Several companies registered as advertisers on Maxbounty include large companies such as Microsoft, Apple, Shutterstock, Alibaba, American Express, and others.
How are you interested in registering as a Publisher at Maxbounty?
3. ClickDealer
ClickDealer is referred to as a CPA Network, which is suitable for novice publishers. ClickDealer is said to have some great Affiliate Managers ready to help you.
For payment problems, this CPA Network offers timely payments. They even provide deposits.
4. Global wide Media
Globawide Media was formerly known as Neverblue. Global wide Media is also a popular CPA Network and is said to be as popular as Maxbounty.
Suppose you register as a Publisher on this CPA Network. In that case, you can choose the product business category that suits your website, for example, E-Commerce, Education, Entertainment, Health Care, Telecommunication, and others.
You also get attractive products and services such as analytic and measurement tools, email marketing, and Brand Safety.
5. Clickbooth
Clickbooth is also one of the fastest-growing CPA networks. Established in 2002, Clickbooth is known as the oldest CPA Network. Clickbooth is also known as one of the well-known CPA Networks. They have a wide range of Advertisers from different categories like
Clickbooth claims to pay more than 100 billion dollars annually to its publishers. That is why the CPA Network is referred to as the favorite CPA network for publishers.
How to join CPA Networks?
If you have identified the CPA you want to join, you must prepare your application for registration. You should submit basic information about yourself and your company if you have it.
You need to include general information such as contact information, a website if you have one, social media accounts, and how you will promote your offer.
Make an application for a friend’s application and register yourself and your friend, and if possible, contact the affiliate manager before they contact you. Usually, they use Skype to conduct interviews with applicants. Many apply to join the CPA, so if you apply without contacting them, it will take a lot of time to process the file.
Some CPA Networks are quick to respond to new affiliate applications, and you will probably get a response within a day or two. Others may take more time to respond to your request. So make sure they can contact you at any time. If you are difficult to reach, you can be sure that your affiliate application will be rejected.
During the interview, several questions will be asked. What kind of offers do you want to promote (Submit Email/ zip, biz opp, Online Dating, Mobile App)? Does your blog focus on a particular thing (niche) (verticals — fitness, health, online business)? This is your chance to take the next step in CPA Network. You might be nervous, especially if you’re not used to speaking English, but that’s just chatting or calling. They make sure that you’re easy to contact, and remember you talked to the affiliate manager who will decide if you deserve to join or so tell the truth. If you are a newbie, then let them know that. And explain what your plan is to be able to promote CPA offers.
If you have been interviewed, whether by phone, chat via IM, or email, your membership will soon be approved to do business with the CPA network.
Some CPA networks may approve you without going through the interview process. When approved, the CPA network will give you a login link to find CPA offers.
CPA Network will give you a contact person to help run your CPA offer. This person is called the Affiliate Manager or (AM).
Affiliate managers can help when you need information from CPA networks. They know the upcoming bids for release. They see everything behind the scenes. Affiliate managers can help when you run into problems.
Learn also How To Join CPA Network: How To Get Approved For CPA Networks For Beginners
How to promote a CPA offer?
CPA offers are different from what you may have experienced with other types of affiliate marketing programs. CPAs have limitations on the methods you can use to promote an offer. Some CPA offers are limited by location. So if the approved bid is for the United States, you should target only traffic from the United States. You can only promote with banners if a bid allows banner ads. If you violate the terms of the offer, you can lose your account with the CPA Network that you follow, aka banned.
Promote CPA Offers with email and Video
There are several different ways to promote a CPA offer. You can create a video, be it Youtube, Dailymotion, or Metacafe, by including your CPA link in the video description or directly displaying it on the actual video. You can buy a domain name and refer the domain to your CPA link. Some marketers have database email lists and promote CPA offers using that list.
Promote CPA offers using text ads and banner ads
CPA Network always provides trusted text ads and banner ads. You can post it on your blog and website if allowed. Some marketers prefer to use Pay Per Click advertising and Pay Per View promoting CPA offers, while others use article marketing and contextual links.
Promoting CPA Offer Through Articles
If you are a good writer? You can get targeted traffic visitors to your link offer by writing high-quality articles. Improve your skills in SEO (Search Engine Optimization) by creating articles with keywords that will make people click on your articles on search engines like Google, Bing, and Yahoo.
Using the Services of Others / Freelancers
Now many sites provide a place for freelancers, such as Fiverr or Freelancer. You can look for people willing to be paid to bring traffic to affiliate links, whether through social media or others.
CPA offers are only one of many sources of online and offline income. Learn more about CPA Marketing and join other CPA Networks.
Tips for Success in Running a CPA Business
To be successful in running this business, you must make the right preparations and strategies. Moreover, you are just about to start this business. You certainly want to be able to make a profit from the CPA Marketing business, right?
This chapter will provide a successful guide to running this business. Let’s look at the full explanation below:
1- Choosing the Right CPA Networks
In Cost per Action Marketing, you must promote a product or service to earn a commission. You should look for product promotion offers (CPA offers) on your website.
Then where can you get the offer? The easy way is to register on the CPA Network. The CPA network will act as your link to the business owner.
However, there are tons of CPA Networks, from small to big and popular. Also, you need to know that not all CPA Networks accept beginners. Therefore, you need to see the reviews to be taken into the right CPA Network.
Some things to consider in choosing a CPA Network are:
- Commission Payment Policy
Each CPA Network has a different payment policy. For example, there are provisions withholding commissions for certain reasons. So make sure you read the terms and payment policies. Look for a CPA Network with good Publisher payment reviews.
- Affiliate Manager Reputation
Affiliate Manager plays a very important role in the success of your CPA business. You need to see how the reputation of the Affiliate Manager on the CPA Network. Choose a CPA Network with a reputable Affiliate Manager.
- Easy Registration Requirements
Registering as a Publisher on the CPA Network can be a scourge for a beginner. Not all CPA Networks will accept you as a member right away. You will go through the selection process and then be contacted to confirm your identity and website. So make sure you provide your real identity.
You can see the reviews and ratings of each CPA Network you want to join. That way, you can choose the right CPA Network.
2- Have a website
Do you already have your website to run this business? If so, congrats! You can continue to register on the CPA Network and start implementing strategies to make a lot of profit.
Some CPA Networks require you to have a website as a condition of registration. Therefore, if you still need a website, you should create one now.
Now, you have many services that provide cheap hosting and domains to create websites. You can also create a website with a CMS (Content Management System) such as WordPress. So, you don’t need to understand coding to create a website.
We have also provided an ebook guide on creating a website which you can get by clicking the banner below.
Learn How To Start a Blog and Make Money: Step-By-Step Guide
3- Increase website traffic
When you run this business, it’s time for you to increase your website traffic. Take it easy. There are many ways to increase blog traffic that you can apply. One way is to apply SEO basics techniques. The current SEO strategy is still powerful for improving your website traffic.
Apart from SEO techniques, you can also use Google Adwords or Facebook Ads to increase website traffic. This method is quite easy, and you can immediately apply it.
Using Google Adwords or Facebook Ads to increase traffic is effective because both have many users.
Finally, you can do social media marketing via Facebook, Instagram, or Youtube.
Earn Extra Income from CPA Marketing!
You have learned what CPA is above. Cost per Action or CPA is an online business you can pursue to get money from the internet. The way it works is more or less like affiliate marketing. It’s just that this business provides commissions for certain actions carried out by users.
We recommend this business to those who want to try to make a profit from the internet. Apart from minimal capital, you can also run this business flexibly, with free working hours. You also don’t need to find clients yourself to offer online marketing services. You need to register on the CPA Network to get a client.
You can even create your website without learning to code. You can use a website platform like WordPress to create a website.
Remember to buy trusted web hosting and domains so that your website looks more professional.
Is CPA marketing easy?
Yes, CPA marketing is easy. Join an affiliate/CPA network, choose an offer, create a landing page and promote it. You’ll get profit for each conversion.
How do beginners promote CPA offers?
There are a variety of ways to promote CPA offers like:
Sharing on social media, applying seo basics on the landing page, running paid ads, etc.
How long does it take to learn CPA marketing?
It does not take too much time to learn CPA marketing. Follow the steps, and you’ll reach your goals
How do I set up CPA marketing?
To set up CPA marketing:
- Join an affiliate/ CPA network.
- Pick out a niche.
- Find a CPA marketing offer related to your niche.
- Create content and Incorporate your CPA links into your website or landing page.
- Promote
