Best 15 Free Keyword Research Tools for SEO: Rank on Top of Google

Keyword research tools are software tools that help users find and analyze keywords for search engine optimization (SEO) purposes. These tools typically offer features such as keyword suggestion, keyword difficulty, and related keywords, as well as data on search volume, traffic, and competition.

Keyword research tools are used by businesses, marketers, and SEO professionals to identify the most relevant and valuable keywords to target in their content and campaigns. By understanding the search terms that users are using to find information online, businesses can optimize their website and marketing efforts to attract more qualified traffic and increase their search engine rankings.

There are many different keyword research tools available, ranging from free options to paid tools with more advanced features. Some popular keyword research tools include Google Keyword Planner, SEMrush, Ahrefs, Keywordtool.io, KWFinder, Ubersuggest, Answer the Public, Google Trends, Moz Keyword Explorer, and SERPstat.

Why do we use keyword research tools?

There are several reasons why businesses, marketers, and SEO professionals use keyword research tools:

1. To identify relevant keywords — Keyword research tools can help users find the most relevant and valuable keywords to target in their content and campaigns. By understanding the search terms that users are using to find information online, businesses can optimize their website and marketing efforts to attract more qualified traffic.
2. To understand keyword competition — Keyword research tools can provide data on the competition for specific keywords, including the number of websites that are competing for those keywords and the strength of their websites. This information can help users decide which keywords are worth targeting in their efforts.
3. To gauge keyword demand — Keyword research tools can provide data on the search volume for specific keywords, which can help users understand the demand for those keywords and whether they are worth targeting.
4. To find long-tail keywords — Keyword research tools can generate long-tail keyword suggestions, which are more specific and less competitive than broad keywords. These keywords can be a good option for businesses looking to target a specific audience.
5. To optimize content — By using keyword research tools to identify relevant and valuable keywords, businesses can optimize their website and marketing content to rank higher in search engine results and attract more qualified traffic.

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What are the best keyword research tools?

Here are the top 10 keyword research tools, along with some information about each one:

1. Google Keyword Planner — This is a free tool provided by Google that allows you to search for keywords and get estimates on their search volume and competitiveness.
2. SEMrush — This is a comprehensive SEO and keyword research tool that offers a wide range of features, including keyword suggestions, competitor analysis, and traffic analysis. See also: How to Use Semrush for SEO: Get Traffic with Semrush
3. Ahrefs — This is a powerful keyword research tool that offers extensive data on search volumes, keyword difficulty, and related keywords.
4. Keywordtool.io — This is a free keyword research tool that generates long-tail keyword suggestions based on a seed keyword.
5. KWFinder — This is a keyword research tool that offers detailed data on search volumes, keyword difficulty, and related keywords.
6. Ubersuggest — This is a free keyword research tool that generates a large number of keyword suggestions based on a seed keyword.
7. Answer the Public — This is a free keyword research tool that generates a visual representation of the questions and topics related to a seed keyword.
8. Google Trends — This is a free tool provided by Google that allows you to see the popularity of a keyword over time.
9. Moz Keyword Explorer — This is a keyword research tool that offers data on search volume, keyword difficulty, and related keywords.
10. SERPstat — This is a keyword research tool that offers a wide range of features, including keyword suggestions, competitor analysis, and traffic analysis.

✅See also: Best 15 Free Keyword Research Tools for SEO: Rank on Top of Google