7 Unique and Interesting Instagram Story Content Ideas to Promote Your Products

4 min readFeb 23, 2023

More than 500 million users watch Instagram Stories every day, according to the Tech Jury. So, there must be lots of exciting ideas that can be packaged into content to be featured on Instagram Stories.

You can lose many potential customers if you don’t use this feature as part of your social media marketing strategy.

But what exactly should you feature on your Instagram Story? Summarized from Social Media Today and Hootsuite, here are some ideas you can use.

1- Product promotion

Of course, the Instagram Story content ideas you can create are related to product promotion.

You can create content to announce product launches, promote existing products, and get feedback about products from consumers on Instagram.

Product promotion content can also be created by highlighting product features and advantages.

Take advantage of various stickers and filters to make your contacts look attractive and stand out in the eyes of the audience.

2- Promotion of articles from the website

Apart from product promotions, you can use Instagram Stories to get traffic to your website.

This content idea can be done by promoting the latest articles from your website on Instagram Story.

You can change the format of the article in the form of a poster or infographic and add a call-to-action directed to your website article.

If your Instagram account has reached 10 thousand followers, you can use stickers to include your article links. This sticker is a replacement for the existing swipe-up feature.

3- Shoppable content

In 2019, Instagram released a shoppable sticker specifically for business accounts.

This feature allows you to sell products directly on Instagram Story using unique stickers without requiring the user to leave the application.

There are several conditions to be able to use this sticker feature.

Products sold must be physical products that comply with Instagram’s policies for business accounts.

4- Behind the scene

The following Instagram Story content idea that you can use is behind the scenes.

As the name suggests, behind-the-scenes content shows what’s going on behind the scenes of your product.

This content can be in the form of a snapshot of the product production process that will be launched, the daily life of employees in your office, or preparation for an event that will be carried out.

Through this, you can create exclusive content for your audience, build rapport with new audiences, and make your audience feel special.

Bring followers into your brand’s everyday life, show them the workspace, highlight employees, and enjoy the process.

This approach can help your audience get to know your brand and the people behind your brand and add a great human and personality element that attracts consumers.

5-Instagram takeover

Instagram takeover allows someone who usually can’t access your Instagram account to use it for a day.

This person can be an employee, co-worker, or even an influencer invited to work together to promote your brand.

These Instagram Story content ideas are a fun way to promote your brand and provide entertaining content for your audience.

If you work with influencers, this is an excellent opportunity to attract the influencer’s audience to become your customers.

6- Poll sticker

Instagram Stories offers a poll sticker feature that can be used as content ideas. The method is simple, ask questions to followers with two answer choices.

Polls are a great way to engage an audience and build a brand. You can use many ways to create this poll.

For example, you can ask your followers about various topics. Or, do easy customer research by giving followers a choice of two products that might be released soon.

Using this feature, you will get various consumer feedback easily and quickly.

7- Question sticker

Besides polling, you can involve your followers by using the question sticker. This feature allows you to ask questions to your followers, and they can answer with whatever they want.

You can then share these answers on Instagram Story. These content ideas can help you build engagement with your followers through Instagram Stories.

With the question sticker, you can collect new ideas for content, play quizzes with followers on various topics, and receive consumer feedback.

So, you can take advantage of these various content ideas to attract more consumers to your product and brand.